There once was a Duchess where anything she wore turned to gold. The Temperley dress she wore to the Wimbledon tournament sold out within hours. The outfit she wore after her marriage to meet with President Obama was, days later, was sold on eBay for twice its value. The apple green dress by Diane von Furstenberg who carried on the eve of the wedding of Sweden Magdalene was replenished three times in his shop in Madrid. The earrings she wore in the official photo were captured only at the request of the engagement. “It sold out in stores,” says Eva Revuelta, Director of Marketing and Communication Links of London Spain, the signature of the jewel. Alexander McQueen has carried out an incredible move of consolidation for the new creative director Sarah Burton. With her magic wand she has touched a favorite brand of fashion, Reiss, which incurred losses of 2.1 million pounds last year and made the profits of 3.64 million this year. “The strength of Catherine of Cambridge is in her personality. If one receives a cloth to make a powerful image of Zadar, it does so because it is comfortable in his role,” says José María Rubio, historian and author of several books about the queens of Spain. It is unprecedented in that set. The princess of hearts, from March 2012 will be presented dresses with Lady Di at Kensington Palace, and Grace Kelly.
Can you imagine Letizia posing for a cover of S Fashion? It may seem difficult (happy), but not impossible: Caroline of Monaco has already done three times for Vogue Paris. The royalty uses their attraction for national advertising creators. Victoria and Madeleine of Sweden will defend their countrymen tooth and nail – Lars Wallin dress, Par Engsheden, Goran Alfredsson … and H & M! Mango Leticia dressed in his visit to the headquarters of the company. It was a bestseller. In our country, that we promote. “It is true. When a member of the royal family was one of our models, it increased sales. It also gives us prestige and helps us to expand internationally,” says Ursula Mascaro. For his part, Matthew Rodriguez, Armand Basi, who dressed Princess Letizia since she was a journalist, stylist confirms that: “He knows his style. What Letizia wears to work, is not intended to be the most beautiful.” Felipe Varela is the chief designer, who advises on special occasions. Ailanthus, another of the lucky ones, explains that the brand clothes you saw Letizia wearing are managed by the Royal House, calling on the catalog twice a year. “We received a boost when she saw some of our creations. It has great coverage and, consequently, a large audience watching her clothes.” Buyer Mayayo Paul and designers, who designed the hat which was worn at the wedding of the Duke of Cambridge, report that they already have orders for the same model and that in two years, will go on sale with modifications. Experts say that more than a detail, an obligation that should be dressed in clothes the royal houses of origin. “The monarchy exists, its use as a tool of communication and visibility,” says Joseph A. Guerrero, an expert in market and fashion trends FDI.