Written by Tendenzias

Loewe’s Fashion Show 2011


Last  Wednesday, March 30th, 2011, in Madrid, Loewe held its Autumn Winter 2011 Fashion Show, where its ready to wear collection was presented. The collection was hosted by Loewe’s new creative director, British born Stuart Vevers, who joined the company in 2008.
This Spanish firm was founded back in 1846 by German born Enrique Loewe Roessberg initially as a leather factory, producing bags, shoes, belts and coats. It was appointed by King Alfonso XIII as Purveyor to the Royal Household at the beginning of 20th century. In the early sixties it began designing ready to wear clothes for women, following with perfumes and ready to wear clothes for men. Today, Loewe is owned by the famous LVMH french firm, specialized in luxury goods an is a symbol of elegance and glamour. 
Faithful to Lowe’s tradition, fur and leather coats were the main attraction, yet this time colours were not limited to black, brown and gray, but included yellows, reds, blues, etc. The leather were not limited, either, and in addition to regular caw leather, it used ostrich, antelope, colt, fox and mink.
One of the outfits matched a stock-tie blouse to a buttoned-up pencil skirt, whereas others combined leather coat-dresses in red, blue, and gold with an olive-toned sheath dress that buttoned all the way up the back. The traditional leather looked austerely sensual in a box-pleated skirt paired with a fur-collared jacket, too.
Needless to say that at the show several actresses, models, designer and singers were present: Nobody in Madrid wanted to miss this important event.
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