H&M, the Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children, with some 2,200 stores and 87,000 employees worldwide, is determined to “upgrade” its designs. After launching a collection made in France(in association with Lanvin, its last luxury ‘partner’ ), Italy comes next. H&Mcontinues with his pace of high-level collaborations and announces that this autumn will launch a “capsule” collection together with Versace.
The date fixed for this launch is November 17th and it will be on sale in approximately 300 stores of the brand and also at its ‘online’ shop (available only in selected countries for the time being). The collection will be designed directly by Donatella Versace, creative director of the firm that was founded by her brother Gianni Versacein 1978, and in addition, it will create a few pre-springs designs, which will be sold exclusively in H&M online shopfrom January 19, 2012. “I am thrilled for collaborating with H&Mand by having the opportunity to reach a wider public. The collection will be Versace’s prototype, perfect for the lovers of H&Mand Versace all over the world “, the designer has affirmed .
The designs will have the unmistakable seal of the brand: skin, prints, colors and exclusive materials that will be present in articles for man and woman as well as different pieces selected for the home. ” It will be a collection with glamour and extravagant “, assures Margareta van den Bosch, creative adviser of H&M,” Donatella Versacewill share with us Versace’s iconic designs. It is a marvellous collaboration, besides perfect for Winter, the season of celebrations “.