Gucci’s fragrance for women called Guilty is one of the most famous of the last times. The name symbolizes the heroine of the XXI Century, a woman that has to behave in certain strict frame and suddenly has a moment for herself where freedom is everything. If you want to enjoy a moment like this, when you can be yourself and feel like no regrets matter, then Guilty, of Gucci, is for you.
The images representing this fragrance are rather intense, with black and white cinema and everything happening with music of Depeche Mode (performed by the Friendly Fires) in the background.
The campaign that Gucci produced for this fragrance has been one of the most successful of the last years in perfumes (and you’ve probably seen a lot of commercial of perfumes, right?). Gucci has decided to make it even bigger offering tickets to concerts of Friendly Fires and other accessories that collectors and fans may enjoy.