Written by Tendenzias

Ecological Clothes, an important new segment

Vaqueros ecológicos

Ecological jeans

As some had expected, the ecological trend has invaded the world of fashion. What started as a war against leather coats and the slaughter of animals has continued as a way of protecting the environment, with the support of so called “clean clothes”, those made in a natural form (using as less synthetic products as possible), without polluting ingredients (chemicals, etc) and even protecting the rights of the people who work in their manufacture (the idea is to boycott those companies who use “semi-slave work force”).
One might think that designers and fashion industries have become “environmental aware” just for the sake of it, but reality shows that they merely interpret the desires of an important sector of the market, just as some vegetable producers have done so in the past. A lot of high-income consumers have been demanding organic food for several years now, and the same is happening, more recently, with fashion fans. In fact, a link between this two sectors have been created. Some insist, for instance, that eco clothing have to be manufactured from raw materials as cotton, linen or other vegetable fibbers cultivated by ecological means. This type of articles have to be treated by organic or natural dyes, not by chemical or synthetic products. But this is not enough, the production process has to be certified by an independent organization, in other words, it has to be “kosher”.
These are not the only “green” aspects of the matter, though. The biggest problem that eco clothing faces is, you bet, its price. Natural production means, unfortunately, greater costs, which have to be charged to the final consumer.

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