It was 1945 when French couturier Pierre Balmain founded his house and immediately became one of the design giants responsible for re-energizing lavish couture dressing during the post-war era. Balmain’s elegant, super-feminine looks were favorites among European royalty and Hollywood stars like Marlene Dietrich, Katharine Hepburn, Brigitte Bardot, and Sophia Loren, to mention some of them.
After the founders’ death in 1982, the glory days have dwindled, until Oscar de la Renta joined the house. He designed from 1993 to 2002. Then the house fell into financial problems and was forced to file for bankruptcy. Investors revived Balmain in 2005, and brought on designer , fresh from a decade’s work at Paco Rabanne. Under his guidance, the firm sales doubled and it got back some of its splendor.
However, just one month ago the firm replaced his creative director, Cristophe Decarnin, for Olivier Rousteing, but the changes in Balmain do not remain there: now the signature, one of most demanded by the new generations of ‘fashionists’, approaches furthermore his public and it will launch a line for the young people.
It will appear in September (though it will not come to the shops up to the Spring / summer of 2012) and its name, Pierre Balmain, honours the founder of the brand. The line will be designed by a new team, entrusted to give a more juvenile air to the designs of man and woman, whose manufacture will be handed in Italy. In addition, and though it is characterized for having a few high prices, the firm already has announced that this collection’s prices will be also more attainable.